The Jobs-to-Be-Done methodology (JTBD) is based on the theory that consumers do not purchase a product or service for the sake of it, but rather they “hire” a product or service to fulfill a particular Job to Be Done. The JTBD methodology is a research approach designed to uncover the progress consumers are trying to make related to that need. JTBD research begins with a series of interviews with people who have just started using a product (“hired”) or just stopped using a product (“fired”). The results of these interviews are analyzed in order to find common patterns of hiring and firing behavior that are observable and based on actual consumer behavior, rather than aspirational (what the consumer says they would do). NAIS has conducted Jobs-to-Be-Done with a variety of independent school stakeholders to explore the motivations behind their decision-making.
Independent schools are facing a new educational landscape affected by rapid changes in the demographic, economic, and social composition of their student and parent populations. How can schools evolve to best meet families’ needs?
The world of charitable giving to independent schools is becoming more complex, so it’s important to understand why donors give to your school. What circumstances push them to give? What outcomes are they hoping for when they donate to your school?
There are many incredible teachers and teachers-to-be who would appreciate the opportunity to work at an independent school. Understanding why they do or don’t make this switch is crucial to attracting—and retaining—top talent.
Boards are responsible for ensuring the school fulfills its mission and uses its resources wisely. How can your board determine what type of leader your school needs now and for the future, and how can trustees be aligned in that process?
Given the important role trustees play in sustaining a school’s success, the board needs to have the right people. How can you convince busy and talented community members that they belong on your board, and how can you keep trustees engaged?
NAIS conducted interviews with parents and guardians of international students to understand the Jobs to Be Done for parents of international students and how these Jobs may differ from those of parents of domestic students.